Select Legal Developments to Strengthen your Law Firm Marketing

Many solicitors would like more publicity to promote their law firm marketing but feel the very best this can be done is by revealing information about clients involved in visible cases.

As most solicitors don’t work on big cases very often, this can be hard. Even if you are sufficiently fortunate to get have a seen case, the it’s likely that the client won’t consent to publicity so your opportunities are reduced a little more forward.

Thankfully, it makes no difference because there are also ways to promote your law firm using news material.

The first move to make is understand the enormous potential every solicitor has for placing news compliments. Newspapers are interested in anything that will affect the lives of their readers.

The law does that every day time. What’s more, the law is especially newsworthy because it is always changing, whether through new legislation, court rulings or EU directives.

Solicitors can get regular publicity by tracking the variations in their particular field and then commenting on them towards press. Local papers are always looking for a way to get involved with big national floors.

They often will do it by getting local shop to comment for your national event concerned. You may be pleasantly surprised at how your evening paper will don’t be surprised to cover stories featuring you explaining probable impact of new legislation.

It could be something that is not good for businesses, great pensioners, helpful to home owners, damaging to employees; anything which isn’t beneficial or detrimental to any particular group.

As long as a result of affects people for good or bad, salvaging news and will get media attention.

Try to use a little imagination and write about how a changes will affect ordinary people associated with how they will affect solicitors and law firms.

One leading Midlands law firm provided a good type of this with a well-placed story the particular Birmingham Evening Post when the Licensing Act was stepping into effect.

It was a main piece of legislation but the law firm’s marketing department was able to focus one point how the general public would find interesting – the fact how the new law could put an end to them obtaining a kebab or burger on their way home from with less time recovering out.

This was because many traders weren’t prepared to funds thousand pounds in order to obtain a licence.

The approach could appear trivial but it worked because the law firm highlighted an element of the Act that would affect people directly in a simple and straightforward way.

Leave a Reply

Your email address will not be published. Required fields are marked *